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Creating an Effective Virtual Open House for New Students and Parents

As digital interactions become the standard, schools need to evolve to effectively engage prospective students and their families. A virtual open house can be a dynamic tool for showcasing your school’s strengths and offerings. Here’s how you can leverage K12Press to create an engaging and informative virtual open house for new students.

Benefits of a Virtual Open House

A virtual open house allows prospective students and their families to explore what your school has to offer from the comfort of their home. This approach can:

  • Reach a wider audience, including military families and international students.
  • Provide detailed information through digital mediums that might be less feasible in a physical setting.
  • Allow attendees to interact with faculty and current students in real-time, fostering a more personal connection.

Setting Up Your Virtual Open House with K12Press

1. Plan Your Content Carefully: Outline the key areas you want to showcase, such as academics, extracurricular activities, and campus life. Create a schedule that includes live sessions, Q&A panels, and virtual tours.

2. Utilize Multimedia Tools: Use videos, 360-degree tours, and slideshows to give a comprehensive virtual tour of your campus. K12Press supports integration with various multimedia tools that can enhance your presentation, making the experience more engaging.

3. Interactive Sessions: Schedule live sessions using tools like webinars or live streams where prospective students can ask questions. Ensure that you have knowledgeable staff members available to answer these queries in real time.

4. Testimonials and Student Experiences: Include video testimonials from current students and alumni discussing their experiences. This can give prospective students insights into the school culture and academic environment.

5. Accessible and Mobile-Friendly Design: Ensure that your virtual open house is accessible on various devices. A mobile-friendly design is crucial as many users may access the event on their tablets or smartphones.

Promoting Your Virtual Open House for New Students

1. Social Media Campaigns: Leverage your school’s social media platforms to promote the event. Create engaging posts and consider paid advertising to reach a broader audience.

2. Email Invitations: Send personalized invitations via email to your prospective students’ list. Include clear instructions on how to register and what to expect from the event.

3. Reminder Emails and Notifications: Send reminders as the event approaches. K12Press can be set up to automatically send these reminders, ensuring maximum attendance.

Engaging Follow-Up

After the event, send a thank you email to participants with a survey to collect feedback. Provide additional resources and contact information for further inquiries. This follow-up is crucial for maintaining the interest of prospective students.

A well-executed virtual open house can significantly boost your school’s appeal to prospective students. With K12Press, setting up and managing a virtual open house for new students becomes streamlined and efficient, allowing you to focus on delivering a memorable experience that showcases the best of what your school has to offer.


Ready to create a standout virtual open house? Visit K12Press for tools and tips to ensure a successful event: Visit K12Press.

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